Shopping is shopping, right? Well, it depends on your generation. Kathy Macomber, business development specialist for University of Missouri Extension, says the way consumers spend their money has as much to do with age as with their financial standing. Today’s 20-or-30-somethings grew up with the internet and it’s where they go when they’re ready to make buying decisions. Click to hear Macomber’s comment.

Kathy Macomber

Macomber says for small businesses that do not have the resources to create and maintain a point-of-sale website, a blog may be an inexpensive alternative. She says you can use a blog to demonstrate your expertise by offering valuable information to customers visiting your site. This way you can subtly communicate information about your business.