Animal Ag Allies is an initiative of the Animal Agriculture Alliance that empowers farmers, ranchers and practicing veterinarians to be outspoken advocates for agriculture online and within their communities. The program provides opportunities for networking, training and continuous development of issue expertise and communication skills. The Animal Ag Allies will be on the front lines of responding to emerging issues and sharing positive content about animal agriculture.

The Animal Ag Allies program consists of two phases: online training and a private forum to discuss engagement strategies and emerging issues. The online training modules are all available online and may be completed at the participant’s own pace.

Focusing on farmers, ranchers and practicing veterinarians who want to make a difference in public perception of animal agriculture. The ideal participant has already demonstrated their commitment to engaging on relevant issues and is ready to take their efforts to the next level and possesses the following qualities:

  • Established public social media presence on at least one, ideally more, of the following platforms:
    Facebook, Twitter, Instagram, YouTube, Pinterest.
  • At least 1,000 existing followers on one or more of the above platforms.
  • Previous communications training experience through programs such as Masters of Beef Advocacy, Operation Mainstreet, and other state or national industry programs.
  • Prior experience with public speaking and working with media.

These are suggested guidelines, not set-in-stone requirements. If potential participants don’t meet each of these exact criteria but still feel they are a good fit for the program they are encouraged to contact the Alliance.

You can also visit their website for more information https://animalagalliance.org/initiatives/animal-ag-allies/