(AP) – Marty Schottenheimer, who won 200 regular-season games with four NFL teams thanks to his “Martyball” brand of smash-mouth football but regularly fell short in the playoffs, has died.

He was 77. Family friend, Bob Moore, says Schottenheimer died late Monday night at a hospice in Charlotte, North Carolina. He was diagnosed with Alzheimer’s in 2014. He was moved to a hospice on Jan. 30. Schottenheimer was the eighth-winningest coach in NFL history. He went 200-126-1 in 21 seasons with the Cleveland Browns, Kansas City Chiefs, Washington Redskins and San Diego Chargers.

His success was rooted in “Martyball,” a conservative approach that featured a strong running game and tough defense.