When a blizzard dumped more than a foot of snow in the KMZU listening area over a 24 hours period, the Missouri Department of Transportation was ready to reach out to residents through Facebook and Twitter. MoDOT logged a record-breaking half-a-million visits over the three day period. Click to hear KMZU’s Chasity Anderson talk with Community Relations Manager for MoDOT Sally Oxenhandler.
Press Release from the Missouri Department of Transportation
JEFFERSON CITY – More people than ever turned to the Missouri Department of Transportation’s web, Facebook and Twitter pages for road condition news during the recent historic winter storm.
MoDOT’s online Traveler Information Map, located at www.modot.org, logged a record-breaking half-million visits over the three-day period from Jan. 31 to Feb. 2.
“Missouri travelers have learned to depend on our online communications to get current road condition information,” said Matt Hiebert, MoDOT’s web manager. “They literally can find out what the roads are like before they leave the safety of their homes.”
Statewide, MoDOT added more than 3,500 new Facebook fans and 553 new Twitter followers.
Laura Holloway, MoDOT’s Community Relations coordinator, said Facebook and Twitter allow the department to get out information almost as it happens. The communications tools are also interactive, allowing the public to ask questions and the department to quickly respond.
“Using our website, Facebook and Twitter, we were able to notify Missourians almost the very minute that we closed Interstates 70 and 44 because of the storm,” Holloway said. “That type of information is very valuable to our customers.”
In addition, a MoDOT video showing how to shovel your driveway so snowplows don’t redeposit the snow across the entrance has been viewed more than 5,300 times since Jan. 31.
All of MoDOT’s social media tools can be accessed at www.modot.org/emodot.