Shoppers are wanted for two focus groups for a University of Missouri Extension study.  Click to hear KMZU’s Chelsea Pounds talk with Jessica Scott:

Jessica Scott

Press Release from the University of Missouri Extension Office

Researchers at University of Missouri Extension are seeking shoppers to join focus groups to discuss their grocery shopping experiences and preferences.

Focus groups last approximately 90 minutes and participants will receive $25 for their participation.

The goal of the focus groups is to better understand the challenges and outlooks of grocery store shoppers and why shoppers might choose traditional shopping outlets over locally grown food.

Participants are needed for focus groups to be held in Carrollton on Wednesday, May 15th from 6:30-8pm at the Carrollton Public Library and in Marshall on Thursday, May 16th from 6:30-8pm at the Saline County Extension Center.

To register to participate in a focus group, contact Jessica Scott, Extension Research Associate, at 573-882-9309 or ScottJR@missouri.edu. Participants may also register securely online at the project website, localfoodlinkages.wordpress.com.