ST. LOUIS, Mo— Click play below to listen to the September 1, 2015, press conference and an exclusive interview with USFRA Chairwoman and Wisconsin Farmer, Nancy Kavazanjian:

USFRA Chairwoman and Wisconsin farmer Nancy Kavazanjian along with USFRA CEO Randy Krotz answer questions during the 2015 Farm Progress Press Conference about USFRA’s new sustainability research survey PHOTO- AgWired.com

USFRA Chairwoman and Wisconsin farmer Nancy Kavazanjian along with USFRA CEO Randy Krotz answer questions during the 2015 Farm Progress Press Conference about USFRA’s new sustainability research survey
PHOTO- AgWired.com

Kavazanjian-

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The U.S. Farmers and Ranchers Alliance recently conducted a survey with the hopes of learning more about what is important to the people buying the finished product.

When looking into what is important to people, the USFRA found consumers to be the best outlet. Even more, those consumers were very adamant about knowing what is going into raising and growing the product they buy and eat. Chairwoman and Wisconsin Farmer, Nancy Kavazanjian, said communication with the costumers is an area needing to be improved by all farmers and ranchers.

“We know that consumers want to know how their food is raised and grown but we forgot we need to talk about that,” Kavazanjian expressed her views, “Farmers, we’re busy. We need to be mechanics, we need to be biologist, and agronomists, and everything else. Now we need to be communicators… yes, we do. We have to show people that what we do on our farms means a lot to us. You know, we couldn’t farm plants if we didn’t have healthy soil, we couldn’t raise animals if they weren’t healthy and happy. We just need to remind the people that are buying the food of that.”

Even more, Kavazanjian said the survey revealed interest in what goes into their food and how it’s raised is extremely relevant in the Millennial generation.

“We had four groups we surveyed and two of them were millennials and that’s 18-34 year olds,” explained Kavazanjian, “We wanted to also see if as millennials become parents their buying habits change and in fact they do. They get even more concerned about sustainability and about how their food is raised and grown.”

Results of the survey also showed an impressive amount of consumers, almost 60% of consumers, believe farmers and ranchers in the U.S. use sustainable practices and care about their farms and ranchs.

To learn more about the conference, survey results, and the USFRA, be sure to visit fooddialogues.com and agwired.com.