The American Meat Institute’s 2012 Expo held Tuesday included discussions on how Lean Finely Textured Beef has effected the beef market. University of Missouri Professor of Agricultural Economics Ron Plain says the impact has been enormous. The truth is that LFTB is not a health concern and has been used in beef for many years and is just a leaner form of beef. The real problem is in the name that has been attached to it and consumers have reacted to it as expected.

Click here to listen to KMZU’s Mandy Young talk with University of Missouri Professor of Agricultural Economics Ron Plain:

Ron Plain 

Ronald Pain - D. Howard Doane Professor of Agricultural Economics and Extension Economist with the University of Missouri's College of Agriculture, Food and Natural Resources

 

“I did a presentation on the economic impact and my conclusion is thus far it has reduced the value of beef trimmings by about 150-million dollars.” Plain said. “The problem is the terminology that has been used, particularly “pink slime” in reference to this product.”